Continental beauty are the products of myth. They possess an ethereal beauty that defies period. With great cheeks and piercing vision http://www.differencebetween.net/language/difference-between-pretty-and-beautiful/, southeast european ladies have a fascinating charm that leaves friends spellbound.
From classic beauties quite as Melina Mercouri and Maria Callas to modern stunners like Elisabeth Moss and Ellie Kravitz, Europe has a reputation for producing gorgeous women. But what is it about german charms that makes them thus alluring? Is it their wealthy history and proud culture? Or is it their innate organic elegance?
The answer to these questions may include major implications for the pleasure market. As the country’s comfort creators struggle to make a income in fashion, they italian woman are looking to boost sales and profitability by expanding into splendor. According to a Mckinsey report, perfumes and cosmetics are a “flagship” business that can drive expansion in many other categories for luxury brands.
But the plan is not without threats. The packed classification can be difficult to bite. And the divisions of a brand often do n’t speak to each other, making it difficult to create integrated marketing and communications campaigns.
The case of Burberry, which took its beauty organization in- house under erstwhile Ceo Angela Ahrendts in 2013, offers a cautionary tale. The decision to terminate the agency’s licensing partnership with Interparfums Sa, which held the passport for its Montblanc and Van Cleef & Arpels perfume, sent shares of the company tumbling 9.4 percentage on Sept. 6. Kering’s acquire of Creed at a 14- days profits three in October even made investors sit up and take notice.
